Just What Exactly is Internet Marketing? The Basics Explored and Explained

Internet Marketing is also referred to as e-marketing, online marketing or web marketing in general the marketing of either products or services over the Internet.

There are a number of business models

1. e-commerce- selling of goods either B2B ( Business to Business) or B2C (Business to Consumer).

2. Publishing- this is the sale of or selling advertising.

3.Lead based websites- where and organisation generates value by sales leads directly from its website presence.

4. Affiliate Marketing- where a business will rewards one or more affiliates for each visit or customer brought about by the affiliates marketing efforts.

Internet marketing is, compared to traditional methods of marketing, relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and take the immediate action to purchase productsor services at theirown convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. ie within the click of a mouse!!.

Internet marketers also have the advantage of measuring and analysing their statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods:

Pay Per Impression (PPI) or Cost Per Impression (CPI) This usually relates to web traffic ie how many visitors visit a website. An online advertisement impression is a single appearance of an advertisement on a web page. Each time an advertisement loads onto a users screen, usually with the exception of reloading screen or internal viewing of pages, to produce accurate website traffic.

Pay Per Click (PPC)-Where advertisersonly pay when a user actually clicks on an advertisement to visitor and theyare directed tothe advertisers website.

Pay per play (PPP)- is an online advertising method that plays an audio advertisement on websites.Advertisers pay for each audio played. Ads are normally played when a visitor clicks on and loads a webpage.Normally once started an add can't be stopped, they vary in length and usually a visitor to a website with this advertising will only hear the one advertisement.

Pay per Action(PPA)or Pay Pweaction (PPA) iswhere the advertiser pays for each specified action (a purchase, a form submission etc) linked to the advertisement.

With all of these measures, marketers can determine which messages or offerings are more appealing to the audience.Campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform an immediate action. Such measurement cannot be achieved through traditional advertising, where an individual will at best be interested, ie by reading the advertisement butthen decide to take action to obtain further information or make a purchase at a later date.

As can be seen on line marketing cantrackquickly the success of campaigns. Usually analysis ofsuccess of themarketing campaign is measured through the use of analytical programs tracking the behaviourof visitors to a website once they have clicked into it. A commonly used program is Google Analytics. With these analysis tools available internet marketing can offer more accountability for advertisers, with the ability to measure quickly and efficiently the success of online campaigns.

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