Why Study Internet Marketing?

Internet Marketing is a broad term that encompasses all aspects of web-based promotion of products and services, including: button and banner advertising on sites, e-mail marketing, Search Engine Marketing, Search Engine Optimisation, as well as relatively new avenues such as social network promotion. In further education today, the scope and ever-growing nature of Internet Marketing has meant that it has become its own specific subject that is often advertised as additional to conventional business studies, and can even be studied in its own right.

In recent years many industries have changed significantly due to the growing importance of the internet. In particular, music has seen an upsurge in accessibility through file-sharing and downloading which has resulted in well-established publishers and retailers striving to keep-hold (or reclaim) the custom of a generation of music consumers who have been acquiring music for free. In 2008, and testament to the power and reach of successful internet marketing, Apple's online iTunes store became the biggest music seller in the US.

Similar shifts have occurred in other sectors also, such as film, banking, and auctioning (with the success of eBay), and in another blow to the traditional music industry, the amount of money invested in Internet Marketing has already surpassed that which is invested in Radio Marketing. In the past few years also, the rise of YouTube has been seen to influence leading television companies into offering on demand TV via the web.

So why is Internet Marketing so good for business? In its simplest and most obvious sense, Internet Marketing is incredibly cheap. When one considers the quick and vast reach of an internet audience in regards to the cost of approaching them, the prospective return on investment often looks highly worthwhile in comparison to other media. Similarly, Internet Marketing is remarkably convenient both for the consumer and the company, as a purchase can often be made immediately (before it has been forgotten), and analytics software makes every element of the process possible to analyse.

Therefore, it seems fairly easy to predict that the future importance of Internet Marketing is set to grow. If that isn't incentive enough for anyone interested in business studies or running their own company in the future, it is also worthwhile acknowledging the diverse range of skills used and learned in an Internet Marketing workplace, such as design, writing, statistical analysis, innovation, and negotiation; as well as the number of differing industries that are investing or plan to in the future. Internet Marketing courses are also highly accessible and available for enrolment as distance learning, home study, or even a traditional degree.

Sarah Maple writes about home study and online courses.

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