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Saturday, February 21, 2009

Internet Marketing Conferences

Communication. Networking. Time. What do these three words have in common? Business. Internet businesses are a dime a dozen. Type in a word, any word and you will find at least a hundred thousand sites claiming they represent that word. Your website has had a successful launch because of all the planning and strategizing. You are beginning to build a good reputation with the clients you have already made, and your appearance is spectacular. Now how do you get pass the new hurdles that are bound to pop up? Try internet marketing conferences. WHOA WHAT WAS THAT? Yes that is what I said, Internet Marketing Conferences.

There are three ways to do this. The first of which is a proven long time success in all types of business. Go to a conference being advertised by a local radio station or newspaper. This kind of conference offers a personal approach to networking. A firm handshake from a new business associate still says a lot about a person. Another thing a conference offers is a guest speaker. That person should have already been where you are and made his site a success. He or she will have great advice and tips for marketing your site. He may even have some you haven't tried yet.

Another thing a conference has to offer is contacts. Not all the people at the conference will be newbies. Just like not all of them will offer the same products and services as you. So what do these contacts have for you? They have experience, advice, and the possibility of being a new client. I have a rule that I always adhere to, it's this: You never know what you are going to learn from every person you meet. I don't know who coined the phrase but it has brought great wisdom to my life. The key to gaining all you can from a conference is to listen and observe.

The second way to go to an Internet Marketing Conference is online. This is a less personal approach to the conference. Still, it is good to remember appearance is everything. This means the way you conduct yourself online or on a bridged call is just as important as it is in person. It also means the appearance of your website is just as important. This is your wardrobe. You will still make the contacts and receive the advice however listening is even more important here, because that is all you have to present yourself and your company.

The last way is to host an Internet Marketing Conference yourself. You will need to use the same basic strategies that made your launch success. Why is this one so important? When you host a successful conference it shows that you are a person who is able to get things accomplished. Your follow through is great and you have backed up what you said. You have now built a reputation with other business associates. These can lead to future clients either through word of mouth or the people that attended your conference.. This can also lead to more positive feed back on your blog/guest book. Careful though this can also backfire. What if the conference is not as successful as you expected? Do not look at it that way. EVERY contact you made is a possible new client or business associate that can send people your way.

The internet marketing conference will take everything you have learned about the internet and combine it together in a file. You will know what an SEO if for. You will understand the underlying jokes about keywords and search engines. You will be able to share ideas on where to advertise. Finally your story will come together.

Gunawan Harinanto is a Happy Dad with one handsome boy, and webmaster of Make Money Online site. You may republish this article on your website or blog by providing credit to the author and providing a live link to http://www.howtomakemoneysite.com Site.

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Internet Marketing and Invisible List Building

When I first started online marketing I kept hearing the so-called gurus shouting "The Money Is In Your List!" Up until that time the only list that meant anything to me was probably my grocery list. However, as I quickly became familiar with web marketing, list building became one of my key goals.

Mainly because list building is one of the vital elements to your Internet marketing success. It can play an important role in increasing your sales, getting repeat targeted traffic to your sites and a perfect vehicle for branding your product or company. Moreover, your list can be a primary source of business relationships which will help you build your online business since these contacts can be the cornerstones of your online marketing.

While I have fulfilled my main ambition of working full-time on the net, I have not as yet achieved my goal of reaching 100,000 subscribers. When I first started, my goal was getting 1,000 subscribers which I quickly passed, then it was 10,000 which was much harder to reach... getting to 100,000 will take much more time and effort but I believe I will get there eventually.

Maybe that number is a bit foolish, mainly because I learned long ago it is not the size of your list that counts, but how responsive it is. Still, it helps to have a goal set for yourself... and a 100k subscriber list is not an unreachable number especially when you're talking about the Internet. There are probably more than a few pimply faced teenagers out there who have gotten triple that number of subscribers just by placing some silly videos on YouTube.

Many marketers also make the mistake that list building is all about sales and forget that your list is much more than just for monetary gain. It can be the basis for a whole wealth of ideas and interaction that goes well beyond how many sales you can squeeze out of your list. The really savvy marketers use their lists for market research, product development and treat their lists as a knowledge resource they can tap into, time and time again.

Your list building can also be the foundation of your own vibrant online community. A community that's interactive and a great source of both ideas and business contacts. Probably the best example of this type of community building would be those communities that spring up through the social networking media sites... and Twitter would be a good example of this type of list building.

Invisible List Building

In studying and using lists over the years, some things have really surprised me. As an affiliate marketer I quickly realized most of my list building was invisible! This happened when I was fairly new at the marketing game, I had trouble with one of my site's web host and I had to move the whole site to a different server and my site was down for several days... but the strange thing was my online sales from this site still kept coming even though my site was down.

I was totally puzzled (I can be rather slow sometimes!) until I realized or rather learnt the marketing power of cookies. Almost all of the affiliate programs I was promoting on my site were using cookies to mark the traffic or clicks coming from my site as my referrals. If anyone of these referrals made a purchase in the next 30, 60, 90 or more days -- I would get credit for the sale.

My site was down, but because I had a whole list of cookied buyers lined up to purchase these affiliate products, my sales still kept coming. I was fairly new at this web stuff then and this was a real eye-opener for me. I started joining those affiliate programs that gave me the longest time-frame with their cookies. Most are around 30 days but there are quite a few that will give 365 days. Some affiliate programs such as Ken Evoy's Site Build It and Marlon Sanders' products even give you a life-time cookie.

In affiliate marketing using these "cookies" to build up hundreds of lists of "invisible customers" can be a very effective marketing strategy. You might not see these lists, but they're quietly working for you in the background, bringing in sales even if your site is down or even when you have stopped a particular campaign.

Of course, the key here again, is how targeted is your marketing. You could have a million cookied customers lined up but if they have no real interest in your product -- they won't turn into buying customers. You must get the potential customer who has shown an interest in your product, onto your invisible cookie list. That's why ranking high in organic search results for your chosen keywords plays a vital role in how much you earn online, especially if you're into affiliate marketing. Going the PPC (Pay Per Click) route can also work but the profit margins are much closer.

Nor should you ignore building an actual opt-in list of customers to your autoresponder system in this whole process. Many marketers also try to "cookie" their actual opt-in lists as soon as possible in order to boost their sales. Your invisible cookie lists can work in conjunction with your so-called real lists.

Along those same lines, one of my most effective marketing strategies is to use "micro" list building which is building hundreds of small lists of customers for each affiliate product that I promote. In the process of building these lists of potential customers, my first goal is to get these customers "cookied" with my affiliate ID. Then no matter if they buy directly from you or from some other link on the web; you still get credit for the sale.

Another effective marketing technique to use with your lists is to promote a whole group of related brand name products and MAKE SURE you cookie your list with ALL these different products so that no matter which one they eventually choose to purchase, you will still get credit for the sale. This way as a marketer you can come across as a helpful neutral third party pointing out the benefits and disadvantages of each product rather than a pushy salesperson pushing one product at your list. Nobody likes a pushy salesperson, so be a helpful friend instead.

Don't ignore the effectiveness of these cookies or invisible lists in your online marketing. Used properly they can increase your sales dramatically. You can have hundreds of these invisible cookied lists working for you on the web. When you get down to the actual numbers, a list of 100,000 subscribers can pale in comparison. So next time anyone mentions list building to you, just remember you can always go incognito!

The author is a full-time online marketer who has numerous niche sites. If you want to learn how to make your online marketing much more effective by building your lists try here: list building Or you can try our popular: list building ecourse Copyright 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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A Review of the Internet Marketing Legal Secrets Course

A lot of entrepreneurs get into internet business without knowing what they are doing. They dive headlong into the fray, paying no heed to the little things that could trip them up and possibly land them in court. It is for these folks that Mike Young created Internet Marketing Legal Secrets Revealed.

Mike Young-a Georgetown graduate with an advanced degree in international law, thirteen years of legal experience, and a decades-long interest in computers -has taken it upon himself to design an at-home course for the aspiring internet marketer. Internet Marketing Legal Secrets Revealed has a few key facts that it set out early on to try and explain to you.

First, you need to make sure you set up your business as the right kind of entity and business structure. Second, understanding outsourcing and your intellectual property, this includes web designers, writers and programmers. Next, there are concerns about joint ventures and doing business internationally - you have to know who you are doing business with and whether or not it is legal in your country. Last but not least, is how to avoid being labeled a spammer-nations are cracking down on spammers and you don't want to get lumped in with that crowd. Not to mention that most customers will ignore you if you appear to be spamming them.

You get all of this for a paltry $47, which isn't bad considering that pays for about fifteen minutes worth of most lawyers' time. In addition to Internet Marketing Legal Secrets Revealed, Young throws in free admission to the 2008 Ultimate Internet Marketing Webinar Series, a Quick Start Guide, Find Your Hook-a special report by PR guru Alysan Delaney-Childs.

An MP3 of 7 Steps You Can Take To Avoid Getting Sued, Fined, or Jailed Because of Your Internet Marketing, an MP3 of Mike Ambrosio interviewing Mike Young about PLR rights, and access to an exclusive Recommended Resources section that contains contact information and other resources used by Mr. Young and his associates for building a business online. That's a lot of stuff for your money.

On top of all of that, Mr. Young backs up his product with a money-back guarantee. If for any reason you are not completely satisfied, you will get your money back. On top of this, you get to keep all of the bonus stuff that you get when you purchase Internet Marketing Legal Secrets Revealed. It's a pretty good deal.

All in all, I would say that Internet Marketing Legal Secrets Revealed is worth your while if you own an Internet business or are considering starting one. Mr. Young started representing Internet businesses all the way back in 1996, so it seems like this guy knows what he's talking about. His legal tips may be all that is standing between your Internet business thriving or drowning in a sea of legal and bureaucratic nightmares.

Let Internet Marketing Review Kings Brian Garvin and Jeff West teach you more about the Internet Marketing Internet Marketing Review Kings. Feel free to use this article but please leave all links and author bio intact.

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Internet Marketing Joins With Cause Marketing to Promote Social Responsibility

What if there was a way to promote your passion for socially responsible causes while building a highly successful work at home business, now you can. Consider effectively crafting a successful cause marketing initiative in a highly visible. cost effective and hotly debated way of generating awareness within specific targeted audiences.

Cause marketing is the of doing well by doing good. Cause marketing is one of the most important developments in the marketing industry today which when used properly can create an "Everybody wins" situation. Companies such as Ben and Jerry's, Patagonia and others have become widely successful using cause marketing.

A recent consumer research study conducted by Research International LTD, (UK) reported that 86% of consumers are more likely to buy a product associated with a cause or an issue.

Also 86% of consumers feel more positive about a company they believe is doing something to make the world a better place and 64% feel that companies should include cause marketing as part of their standard business practices.

Worthy causes surround us and not all of them are of national significance. There are many local and regional causes worthy of your attention. It is a proven fact the benefits shown to companies who have taken a position of social responsibility include the following:

  • Increased visibility.
  • Improved financial performance.
  • Enhanced brand image recognition and reputation.
  • Increased sales and customer loyalty.

Any of these benefits is enough reason to provide a business policy that would include a committed socially responsible policy that is more beneficial than random donations. Such a policy makes good business sense.

Socially responsible cause marketing requires a high set of business ethics and helps to build a better society. Cause marketing is the means through which a company, non profit organization markets for mutual benefits.

You can carry out cause marketing in variety of ways such as strategic philanthropy, sponsorships, social cause investments and value partnerships but before starting a cause marketing program you should first commit to becoming a good company by having developed a clear policy focused on your topics and area of importance to your business.

So once you have made a decision to focus your business on cause marketing, follow these steps.

  • Pick an appropriate cause that fits your company.
  • Research and design a marketing plan.
  • Choose your marketing partners carefully.

The Internet has added a new dimension to marketing with an ability to present your company's message and products to large numbers of people on the Internet with minimal intrusion when done properly. Unfortunately Internet marketing has suffered somewhat of a tarnished image due to companies who have either failed to produce on time or produce at all.

Many people are sick and tired of the way that business is being conducted on the Internet. One man has taken it personally and has created the "It''s Good Business" model to change the way marketers and marketing is done on the Internet. This model is based on a successful 9 year old, debt free company focused on improving peoples lives while eliminating the 95% failure rate of Internet business that relies on buying leads.

It's Good Business with it's zero tolerance for failure rate and strong team approach could possibly be your solution for success for both you and your chosen cause.

RH Sterling
Case Statement Copywriter
West Pittsto, PA 18643
570.655.0522
http://itsgoodbusiness.net

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